A well-designed space can have a positive and lasting impact on a business’ reputation. The saying “you never get a second chance to make a first impression” rings especially true when it comes to a facility’s first impression on guests, employees, or patrons. How the facility looks and is maintained influences how those who enter perceive the business and, most importantly, influences how people feel about the business.
With this in mind, below is a list of ways to improve the aesthetics and durability of facilities without major construction or a hefty renovation budget. Here are four ways to elevate facilities and add a distinctive touch.
1. Adding a Unique Touch in a Surprising Place: Graphic Stairs
Stairs are often overlooked as simply a means of getting from one level to another. By adding a graphic design to the risers or treads, you can turn a mundane staircase into a stunning focal point. This not only enhances the aesthetic appeal, but also increases the durability of the stairs by protecting them from wear and tear. When executed properly, graphic stairs can add artistry or can be designed to create a dramatic visual effect.
But not all exterior graphics are created equally. There are many considerations to ensure that graphics applied to stairs are both functional and visually appealing.
One element to consider is the lifespace of stair graphics. The durability depends on various factors, such as the quality of the material used, the amount of foot traffic, and if the stairs are inside or out. For exterior applications, it is recommended to use high-quality materials to ensure the graphics will stand up to severe weather and ensure the longevity of the investment.
Additionally, the type of cleaning methods used is important. Avoid harsh chemicals and abrasive cleaning methods that can damage the graphics. With proper care, the graphics can last for years, but be sure to monitor them regularly for signs of wear and tear and replace them as needed to maintain the desired look.
2. Creating Privacy Without Disrupting Daylighting
Privacy is essential in many facilities, but it can be challenging to balance this with the need for natural light. One solution is to apply patterned or branded see-through graphics to create privacy while still allowing natural light to enter. See-through window graphics can make an area more visually interesting, can be used to reinforce branding, or can be used to share pertinent information like business hours.
There are two different types of see-through window graphics. Perforated vinyl offers one-way visibility, whereas transparent vinyl offers two-way visibility. With a transparent decal, negative space in the image is see-through, allowing for a large-scale design that covers the window and still lets people see inside or out. This provides a glimpse of products or the atmosphere, and can potentially draw people in.
On the other hand, perforated window graphics block the view for people outside but still allow those inside to see out, making it ideal for businesses where privacy is desired without sacrificing natural light or the ability to see outside, such as a facility located on a busy street.
Window graphics can help reduce the need for artificial lighting, reducing electric bills and minimizing wear and tear on lighting components—leading to a longer lifespan. The National Broadcasting Office in Apex, N.C., pictured here is a great example of how they created privacy, showcased branding, and added natural light in one installation.
Careful selection of window graphics that complement the existing decor and maintain a professional atmosphere can achieve a balance between functionality and style.
3. Redefining Statement Entryways: Corporate Interiors that Wow Upon Entry
A statement entryway can set the tone for an entire facility, creating a lasting first impression on anyone who enters. By incorporating unique features such as a graphic wall, custom flooring installation, or a custom light fixture, a facility can create an intriguing and welcoming entrance.
How the products stand up to wear and tear in the entryway is paramount because it is one of the most highly trafficked and heavily used areas. That means that the level of use should be considered when assessing what materials or products are selected. While reducing cost may be top of mind, the entryway is not the place to skimp on budget. A facility may end up spending more money in the long run if cheaper, lesser quality products used in the entryway need to be replaced to keep up with heavy use.
Take, for example, the statement wall pictured here at the Jabil Corporate Office in St. Tampa, Fla. Depending on the substrate used and the environmental conditions (is the area conditioned, high or low humidity, etc.), the materials selected to create the statement wall can mean the difference between one that will last indefinitely or one that prematurely fails. There are several different finishing options to choose from, so make sure that the ink used is UV-resistant for added durability.
4. Weaving the Brand’s DNA Throughout Shared Spaces with Custom Branding
Shared spaces, such as coffee shops or cafeterias, can be an opportunity to reinforce a company’s brand and culture. By incorporating custom branding elements, such as logos or murals, facilities can cultivate a cohesive and immersive experience for employees and visitors alike.
Creating a unified space is essential for promoting a strong sense of identity. One effective way to achieve this is by weaving a company’s DNA throughout shared space with design touches that reinforce the company’s branding. Large-scale graphics, like the one pictured here at the Red Whale Coffee Shop in San Rafael, Calif., reinforce an atmosphere that aligns with the company’s mission and values. Or consider commissioning custom artwork to be a statement piece that is unique to your business to tell the brand story.
Enhancing Spaces on a Budget
Incorporating unique and creative design elements can significantly enhance the durability and aesthetic appeal of a facility—and you don’t need to completely renovate a facility to make major improvements. By focusing on unexpected areas and considering unconventional ways to revamp a space, a facility can foster memorable and functional spaces that stand the test of time.
Paul Brewster is president and CEO of SpeedPro, a nationwide large-format printing and graphics franchise that helps businesses stand out.